Do you want business innovations?

Business success through innovation

User experience is not magic! We will show you how to generate new ideas systematically.

Fraunhofer IESE helps you to design creative product ideas or novel product features by proceeding in a structured manner and following engineering principles. Using our frequently proven methods, we create more than just effective, efficient, and satisfying products. Merely ensuring usability is not enough to make the users of your product experience positive emotions. Motivation, trust, or even fun are just a few of the other qualities that have an impact on future user experience and thus on the success of your product.

Our approach