Your Challenges in User Experience

Systematic generation of innovation

• Are our products inspiring and motivating?
• Which product features are likely to raise positive feelings?
• Can we provide User Experience qualities to our product?
• What do paradigms like Usability or User Experience mean to us?

UX engineering during the development of a product

• Does our user interface meet all user requirements?
• How to prototype our interaction design?
• How about using modern, natural interaction forms for our product?
• Is there seamless communication between all persons involved in software development?

UX improvement of existing products

• Which are the strengths and weaknesses of our user interface?
• Does our product trigger the intended effects among our users?
• How to leverage the full potential of our product?
• What kind of evaluation (usability tests, expert evaluation, eye-tracking, etc.) can be applied in our case?

Integration of UX process into software development process

• Is our development process well suited for the creation of positive UX products?
• How to integrate new principles, techniques, methods, and tools into our development process?
• How to move our business towards creating positive UX products?
• How to adopt a UX process?