The trend towards digitalization and developments such as the Internet of Things are also making real-world objects electronically tangible. The amount of available data and information is growing continually, and the networking of systems that used to be separate (leading towards Digital Ecostems) opens up completely new possibilities. The term “Big Data” is on everyone’s lips today. But does Big Data also offer previously untapped potential for your organization? Are you missing out on a business-critical trend?
The answer is not simple. The strategic benefits of Big Data are often offset by significant costs for hardware, software, training, etc. In addition, the current technology market is very confusing and the individual technical solutions vary significantly in terms of price and scope of services. Use Big Data to do a potential analysis and as an opportunity for new, innovative business ideas!