Fraunhofer Institute for Experimental Software Engineering IESEDigital ecosystem and platform economy in the automotive aftermarket
Caruso GmbH has developed its open and neutral data and service marketplace for the automotive aftermarket with the support of Fraunhofer IESE.
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Caruso GmbH Success Story
Caruso success story at a glance
What it is all about:
Together with Fraunhofer IESE, Caruso is developing a secure marketplace for vehicle data
The challenge:
How does a vision become a Digital Ecosystem for the automotive aftermarket?
The support:
Fraunhofer IESE accompanies Caruso on the way to becoming a lively marketplace
The result:
The Caruso platform enables its partners to develop new data-related business models
Your benefit:
We support you from the design to the implementation of a digital platform
What it is all about: Together with Fraunhofer IESE, Caruso is developing a secure marketplace for vehicle data
As an open and neutral data marketplace, Caruso offers all current and future actors in the automotive aftermarket opportunities for new business models and mobility services. To do so, it creates all the prerequisites for making dynamic automotive data accessible to the digital, networked world.
Right from the start, Fraunhofer IESE with its expertise in digital ecosystems and platforms has been on board as a neutral and strategic technology consultant in the development of the data and services marketplace for the automotive aftermarket.
The digital transformation of the automotive aftermarket is gaining ground and offers real opportunities for all those who want to be part of this market now and in the future. In the modern, digital world, the traditional value chain is turning into a value network. As a platform, the Caruso data marketplace offers the possibility to establish a digital ecosystem in order to create such a value network. This is why Caruso does not only have an eye on the parts industry, but also on complementary segments such as trade, insurance companies, and fleet and leasing companies.
Caruso Dataplace - The platform for networking the automotive aftermarket
Enormous added value through the combination of vehicle data and aftermarket
vehicle data, the digital fuel for connected mobility
The challenge: How does a vision become a Digital Ecosystem for the automotive aftermarket?
Initiating and establishing a new digital ecosystem and building its central platform means mastering numerous challenges:
- Elaborating the concrete ecosystem- and platform idea based on an initial vision
- Coordinated design of business model, technology, and legal aspects
- Designing the fundamental concepts of the platform and the marketplace
- Convincing various industries and companies of the benefits of participating in the ecosystem
- Attracting the first partners for the ecosystem to act as ambassadors
- Continuously monitoring the environment and the competitors
- Designing the User Experience and the user interfaces of the marketplace
- Designing the security concept, including, in particular, the fulfillment of the requirements of the General Data Protection Regulation (GDPR)
- Selecting basic technologies
- Structuring the core contents as a basis for trading via the platform; in the case of Caruso a data catalog
- Connecting partners with the platform and integrating them into the ecosystem
The support: Fraunhofer IESE accompanies Caruso on the way to becoming a lively marketplace
Fraunhofer IESE has been providing support to Caruso since the beginning of 2016. In the phase prior to the official founding of the company, Fraunhofer IESE‘s support consisted of helping to design the ecosystem and platform vision and to gradually make it more concrete and understandable for different target groups. Along the way from the initial idea to the company Caruso, Fraunhofer IESE helped to overcome numerous challenges. Caruso is growing continuously as a company, and Fraunhofer IESE is providing the appropriate support.
Fraunhofer IESE provides support in the initial development of future-oriented concepts, such as:
Technology evaluations and selection recommendations as part of a “Buy and Build” strategy as well as testing of fundamental concepts in various target technologies
- Distributed management of consent to data processing to meet the requirements of the GDPR in the context of a data exchange platform
- Prototype of a service execution platform with high requirements on data protection and visibility for the trusted analysis of data with several participating companies
Study about the needs of data consumers
In 2017, Fraunhofer IESE conducted and published a study on behalf of Caruso to elicit the needs of data consumers and to investigate which quality features are demanded of the data. In order to provide optimal support, the Fraunhofer team always integrated itself into the Caruso team in the best possible way and got proactively involved with sound solution proposals. Short decision paths, fast and careful implementation of the tasks, as well as very high flexibility proved to be hugely valuable contributions for Caruso on their way to becoming a lively marketplace.
In the future, Fraunhofer IESE will continue to contribute its holistic expertise in software engineering, digital ecosystems, and platform economy to Caruso.
Alexander Haid, Managing Director Caruso GmbH, says:
"Thanks to its experience with the topic of Digital Ecosystems, its pragmatic approach, and especially its neutrality, Fraunhofer IESE is a very important technology partner."
Alexander Haid,
Managing Director Caruso GmbH
Managing Director Caruso GmbH
The result: The Caruso platform enables its partners to develop new data-related business models
The platform and the ecosystem around Caruso are growing steadily. Caruso is connecting more and more partners on its data marketplace and enables secure and efficient exchange of telematics data from vehicles for completely new business models. With its support, Fraunhofer IESE has made a significant contribution to Caruso‘s success and will continue to help the company grow strongly and score points with innovations.
On 16 November 2017, Caruso GmbH presented the Caruso Platform at an exclusive event at Fraunhofer IESE in Kaiserslautern.
In the meantime, the Caruso GmbH has grown strongly. Fraunhofer IESE will continue to support Caruso and contribute to strong growth of the platform and the ecosystem.