Fraunhofer Institute for Experimental Software Engineering IESE
Webinar: Navigating the trends and hype surrounding digital transformation
Navigating the hype of digital transformation with innovation engineering
The digital transformation brings with it a multitude of new trends and technologies. But how can you distinguish between a promising innovation and short-lived hype? How can you ensure that your investments in new technologies actually create added value for your company? With this webinar, we would like to give you an insight into the exciting world of innovation engineering and show you how to successfully navigate the hype surrounding the digital transformation. Join us and take the next step toward an innovation-driven future!
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Information and details about the webinar
In this webinar, you will learn why an invention only becomes an innovation when it is successfully used in the market, as demonstrated by the example of Galileo Galilei and the telescope. Innovation engineering helps you identify new trends and develop ideas into market-ready innovations using methods such as design thinking and user-centered design. The innovation process comprises the steps of idea generation, rapid prototyping, validation, and implementation. We show you how to distinguish between hype and sustainable trends such as IoT, big data, and predictive maintenance. With the help of rapid prototyping and design sprints, you will learn how to quickly test new trends and verify their relevance. The webinar also shows how a corporate culture that promotes innovation can be built through continuous learning and experimentation.
Content of the webinar
Invention vs. innovation
An invention alone is not enough—it only becomes a true innovation when it is put to beneficial use in the market. Think of the spectacle maker Hans Lippershey, who invented the telescope. Yet the innovation is often attributed to Galileo Galilei because he successfully applied it in science. Innovation is the key to success in the market.
Innovation Engineering – The Key to Success
Innovation Engineering is a structured approach that helps you navigate the multitude of new trends and technologies. Using methods such as Design Thinking and User-Centered Design (UCD), we help you develop an idea into a market-ready innovation.
The innovation engineering process:
- Idea generation: creativity techniques and trend scouting
- Rapid prototyping: rapid development and testing of prototypes
- Validation: testing market acceptance through exploratory projects
- Implementation: development and market launch of the innovation
Hype or genuine trend?
In a rapidly changing technological landscape, it is crucial to distinguish between hype and sustainable trends. While some hype, such as blockchain, is often overrated, there are trends such as IoT, big data, and predictive maintenance that are proving to be valuable innovations. For example, the digital twin emerged as a result of the use of these technologies.
Open questions:
- Metaverse: A visionary concept or the next big breakthrough?
- Generative AI: Will it revolutionize the way we work?
Approaches to innovation engineering
Methods such as rapid prototyping and exploratory projects enable you to quickly determine whether a new trend is relevant for your company. By utilizing the Rapid Innovation Lab (RIL) and applying design sprints, we are able to create a blueprint for successful innovation projects.
Blueprint for success:
- Problem definition
- Idea generation and prototyping
- Validation and feedback
- Implementation and scaling
Overarching objective: Create a culture of innovation
The success of innovations depends heavily on corporate culture. With the 70-20-10 rule of thumb, you can promote continuous learning and experimentation in your company, thereby creating fertile ground for sustainable innovations.
Your speaker
Patrick Mennig heads the Digital Innovation Design department at Fraunhofer IESE. He supports companies in particular in the areas of creativity and innovation, requirements engineering, and idea generation and design of digital ecosystems. He deals with innovation processes in SMEs against the backdrop of digital transformation.