Events  /  05/04/2019  -  05/09/2019

CHI 2019

The ACM CHI Conference on Human Factors in Computing Systems is the premier international conference of Human-Computer Interaction. CHI  – pronounced ‘kai’ – is a place where researchers and practitioners gather from across the world to discuss the latest in interactive technology. We are a multicultural community from highly diverse backgrounds who together investigate new and creative ways for people to interact. This will be the first time that CHI will take place in the UK. It will be hosted at the Scottish Event Campus in Glasgow.

Fraunhofer IESE will be represented with the following contribution:

Tangible Ecosystem Design –  Developing Disruptive Services for Digital Ecosystems
Claudia Nass Bauer, Dr. Marcus Trapp (course held in English)

The era of the platform economy has arrived. Companies are faced with how to build up disruptive digital services with disruptive business models and how to establish a digital ecosystem. Traditional UCD methods focus on the conception of particular services. However, most of these are isolated solutions of single companies. Building services for the digital transformation era requires additional methods in order to come up with end-to-end consumer experiences and sustainable business models across the boundaries of single companies for the benefit of consumers. In this course, the participants will learn the "Tangible Ecosystem Design“ method (TED), which supports the conception of digital ecosystems through the use of tangible elements.