Tangible Ecosystem Design

Would you like to build a Digital Ecosystem with your company? Then we at Fraunhofer IESE are the right partner at your side. During a workshop, we will jointly develop a concrete and viable concept for a platform for brokering assets (i.e., products or services “of value”) between providers and consumers – with your company in a central role.

Collaboration in a Digital Ecosystem is facilitated by a platform created by an initiator. It provides the basis for generating new added value for the participants and a business model for the initiator.

Workshop Seminar Schulung Kreativität Tangible Ecosystem Design — © Fraunhofer IESE
Workshop participants use toys to find suitable visualizations for their project and arrange them on a blueprint

Tangible Digital Ecosystems

Digital Ecosystems can radically change markets and domains. They open up opportunities for new business models, but their design is challenging. With “Tangible Ecosystem Design”, we help you to master the challenging task of designing a successful ecosystem. You will help identify your stakeholders and balance their motivations against each other, reduce the often great insecurity regarding the interaction of a wide variety of different actors, and finally create a concept for the ecosystem. “Tangible Ecosystem Design” leads to a tangible design, in the literal sense of the word. For this purpose, Fraunhofer IESE offers you modern, technically very well equipped workshop facilities. In the two-day workshop, you will be guided by Fraunhofer IESE experts in a playful and structured manner through the most important questions regarding successful establishment of a Digital Ecosystem. With the elaborated concept, you will be ready to start developing your Digital Ecosystem as a product for the market.

“Tangible Ecosystem Design” Workshop - Overview

Goals

Creation a vision of a Digital Ecosystem
Creation of a common understanding
Initial validation of the viability of the concept

Method

The prerequisite for getting started in “Tangible Ecosystem Design” is that a basic idea for the ecosystem exists. Our experts will help you find this with Creativity Workshops.
Development of the Service Blueprint: Using a scenario-based technique, the digital brokering service is modeled as the core of the ecosystem.
Development of the Service Map: The Service Map expresses the relationships between all the actors involved, especially the assets and data they exchange along with their contractual relationships – usually for money.
Development of the Motivation Matrix: Since balancing interests is a central aspect in an ecosystem, the Motivation Matrix summarizes the reasons why each actor should participate in the ecosystem.
The last step also serves to validate the idea of the ecosystem and helps to identify where the concept needs to be fine-tuned.

Results

Documentation and presentation of the concept of your Digital Ecosystem for the management level and the operative level
Outlook on concrete next steps for implementation put together by us for your ecosystem, for example:
- Elaboration of a business model using the Fraunhofer IESE Business Model Construction Kit incl. the establishment of network effects using the Fraunhofer IESE NfX method
- Design of the onboarding processes for all participants
- Realization of an MVP

Your benefits

Benefit from our expertise in the design of successful Digital Ecosystems.
Neutral evaluation of your Digital Ecosystem by Fraunhofer IESE experts.
Concrete next steps as a basis for your Digital Ecosystem of tomorrow!

Download: Summary of the workshop as PDF [in German]

“Tangible Ecosystem Design (TED)” Method