“Business Model Construction Kit (BMCK)” Method

Are you and your company facing the challenge of designing an innovative business model? Then we at Fraunhofer IESE are the right partner at your side. Together we will develop new business ideas and models, or new approaches in general. The identification of innovative business models forms the basis for successful market positioning. In this context, new business models can also contribute to building up your own ecosystems and value creation networks.

Our Business Model Construction Kit (BMCK) is an innovative approach that helps entrepreneurs and decision makers to continuously adapt their business strategies and stay competitive. With our many years of research and industry experience, we have developed a morphological Business Model Construction Kit that provides you with systematic modeling support. By using the BMCK, transparent and understandable business models can be designed.

In order to meet your individual needs, we offer a 1-day workshop accompanied by Fraunhofer IESE experts. For this purpose, we adapt the application of the Business Model Construction Kit to your specific requirements. This gives you a customized solution for your company. Our BMCK enables you to effectively plan and implement your business strategies in order to strengthen your market position or open up new markets.

“Business Model Construction Kit”
Workshop - Overview

Goals

• Develop innovative business ideas: Shape future disruptions
• Focus on customers: Define value propositions that really matter
• New value creation architectures: Create unique and efficient business structures
• Innovative revenue models: Discover creative ways to increase sales

Method

• Preparation: In a preliminary meeting, you present your needs and initial basic ideas. This helps us to tailor the workshop to your specific requirements.
• Workshop: Execution of the business model workshop: fully guided and moderated
  • We do not use a business model canvas! Instead, we use our self-designed Business Model Construction Kit, which combines innovative business model patterns.
  • Definition of all relevant business model dimensions through transparent decisions
• Follow-up: We document the business model developed as well as individual variants that emerged during the workshop. This provides you with a comprehensive overall picture that will help you with the further implementation and communication of the business model. 

Results

• New value creation architecture for your business
• Concrete revenue model for your product or service
• Development of business incentives for partners to be refined with the Fraunhofer IESE NfX Method