Mobile

Mobile business applications provide many opportunities to companies employing mobile workers and serving mobile customers. The workflows of mobile workers can be improved regarding work efficiency and work comfort. Existing as well as new innovative services can be offered to mobile customers leading to increased sales and customer satisfaction. Here, mobile business applications go beyond mobile applications intended to offer personal information management (i.e., email, calendar, etc. in mobile devices) or Internet access via mobile browsers.

They are tailored solutions engineered to support mobile workers in their specific workflows or tasks and mobile customers in utilizing a company’s specific business services. An airline, for instance, can provide mobile business applications to its pilots or cabin crew members to support them during flight briefings or while serving passengers during a flight. It can also offer mobile business apps to its passengers to book tickets from anywhere or check in without having to wait at the counter.

Challenges

Mobile business applications pose various challenges that greatly affect their engineering, such as:

  • Extremely short time to market, i.e., a couple of weeks from the idea to the market-ready product: Mobile business apps (especially for mobile customers) need to be released quickly before a competitor provides a similar mobile business service.
  • High native user experience
  • Support of various mobile platforms and devices
  • High integration with surrounding mobile ecosystems
  • High utilization of unique features of various mobile platforms and devices

 

The research area Business Goes Mobile at Fraunhofer IESE develops, evaluates, and transfers holistic methods for engineering mobile business applications that cover all phases of the software lifecycle. Particular consideration is given to the challenges mentioned above.

References for Mobile

 

John Deere – Prototyping Mobile Business Apps in the Agricultural Domain

Farmers, contractors, and field workers can benefit from mobile business applications, for instance, to manage field tasks, report on the status of field tasks, or document the outcomes. As a major requirement, such mobile business applications need to be integrated with machines and existing farm management infrastructures. John Deere and Fraunhofer IESE are jointly prototyping mobile applications in order to come up with innovative product ideas and to tailor and evaluate existing mobile technologies and mobile software engineering approaches in the agricultural domain.

 

Lufthansa Systems – A UI and Interaction Design Methodology for Mobile Business Apps in the Airline Domain

Lufthansa Systems plans to develop mobile business applications as extensions to existing products in a standardized way. One specific challenge in this regard is the UI and interaction design for mobile business applications. Lufthansa Systems and Fraunhofer IESE are jointly developing a UI and interaction design method tailored to the specific needs of Lufthansa Systems and are evaluating this method in various projects.

Follow us

Follow us on Twitter Network on Xing Meet us on LinkedIn Videos on Youtube