SWINNG – Process Innovations in the Software Industry
How do very diverse organizations collaborate in a cluster network? Which demands exist in industry regarding emergent software? What is necessary for emergent software to be successful on the market? How can emergent software become a megatrend?
To answer these and other questions, a multitude of empirical methodologies is used. For about three years, Fraunhofer IESE has been pursuing these issues in the project SWINNG – Process Innovations in the Software Industry – and has been collaborating with 15 partners from industry and academia. By means of surveys, interviews, online studies, and group workshops, each issue and target group is addressed individually, and valuable information for the further development of the Software-Cluster itself as well as for the further development of emergent software is made available. In total, three needs analyses, two network studies, and one study on emergent software as a megatrend have been implemented so far.
Structuring Technique: Making Trends and Strategies Visible
In order to analyze which factors have an impact on the economic success of emergent software, the structuring technique was employed in the context of a megatrend workshop. The goal was to identify impact factors, prerequisites, supporting or opposing trends (of a technological, social, political, or economic nature), as well as their dependencies for emergent software. The structuring technique allows expert knowledge to be quickly structured, condensed, and used for strategic decisions. From the workshop, a total of six correlations emerged that have an impact on the success of emergent software: Internet availability (“Internet everywhere”), Cloud technologies, standardization of software interfaces, continuing education of professionals and managers, security in information processing and transmission (privacy), as well as the market potential of custom-tailored software for small and medium-sized enterprises.