The trend towards digitalization and developments such as the Internet of Things make real-world objects tangible electronically as well. The networking of systems that used to be separate (leading towards Smart Ecosystems) opens up completely new possibilities, and the amount of available data and information is growing continually. The term “Big Data” is on everyone’s lips today. But is it worth it for your organization to even invest in Big Data? Are you missing out on a critical trend for your organization?
The answer is not simple. On the one hand, there is the strategic benefit of Big Data, and on the other hand are often significant costs for hardware, software, training, etc. In addition, the current technology market is very confusing and the individual technical solutions differ significantly in terms of price and scope of services. Use Big Data as an opportunity for new, innovative business ideas!